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A British farmer standing on a hillside at golden hour, looking out over rolling green fields with a tractor working in the distance
For farmers across the UK

Farming is hard.
You should not do it alone.

Farm Nation is a friendly home for UK farmers. Meet farmers who get it. Buy and sell with each other and keep what you make. And when times get tough, we help each other out.

Free to join · Free to sell to other farmers · Made by people who care about farmers

Farm Nation is three things at once

One simple place. Everything a UK farmer needs to feel less alone and earn a bit more.

A place to talk

Chat with farmers who understand your day. Swap tips, ask questions, share a laugh. A safe space where nobody is judged.

A place to trade

Buy and sell with other farmers first. Feed, tools, stock, produce, sold to people who give a fair deal. It is free, and you keep what you make.

A place that has your back

When a farm is hit by bad weather or a run of hard luck, the nation can chip in to help them get back on their feet.

Why we started

Too many farmers feel stuck, skint and on their own

You work long days. The weather does what it wants. Prices are set by people you never meet. And a lot of the money you earn gets taken by the middle men before it reaches you.

It can feel lonely. Many farmers say the hardest part is not the work. It is feeling like nobody has their back.

Farm Nation is here to change that. Together, farmers are stronger.

Two British farmers laughing together at a wooden farm gate, sheep grazing in a green field behind them
A rustic farmers market stall filled with fresh British vegetables in wooden crates: carrots, leeks, potatoes, apples and leafy greens
The market

Sell more. Keep more. Meet good buyers.

First, Farm Nation is a market where farmers buy and sell with each other. Later, you will be able to sell to the public too, with delivery, so more people can buy real food straight from your farm.

  • It is free, and you keep what you make. No joining fee. No fee to sell to other farmers. You only cover your own costs, like delivery.
  • Buyers who value you. Sell to other farmers and, soon, to people who care where their food comes from.
  • Simple and fair. Easy to list. Easy to sell. No small print traps.
Our promise

When one farm falls, the nation helps it stand back up

Bad weather, a lost crop, a run of hard luck. It can happen to any farm, through no fault of its own.

So Farm Nation has a helping pot. When a farm is hit hard, the pot helps them keep going. Every penny goes to farmers in need. Joining in is your choice, never a must, and never a fee.

And it is not only farmers who give. We ask suppliers, machinery makers and local communities to give too, so the weight never falls on struggling farmers.

The community is free. The market is free. The helping pot is 100% non-profit. Farmers always come first.

Two weathered farmer hands gently cupping dark soil with a small green seedling growing from it

A photo of Mo will go here.

Meet the founder

Moses Jolly, a fighter in your corner

Mo is a Commonwealth heavyweight boxing champion. He knows what it takes to get up early, work hard, and keep going when it hurts. He also runs his own gym with his trainer and friend.

Away from the ring, Mo's heart is with health, nature and the land. He has made good friends in farming, and he saw for himself how hard the life can be. So he chose to do something about it.

Farm Nation is Mo bringing farmers together to share, to trade, and to look after one another. He is in your corner.

“I want every farmer to know they are not on their own. If we stand together, we all stand taller.”

Moses Jolly, Founder

Be a founding farmer

Add your name to the list. We will let you know the moment Farm Nation opens, and founding farmers get first pick and a warm welcome. It is free, and it takes less than a minute.

We will only email you about Farm Nation. No spam, and no sharing your details.

Questions farmers ask

What is Farm Nation?

It is a place for UK farmers to meet, talk, share tips, and buy and sell with each other. Soon it will let farmers sell to the public too. It is free to join.

How much does it cost?

It is free. Free to join, and free to sell to other farmers. You keep what you make, and you only cover your own costs, like delivery. Selling to the public will come later.

Who is it for?

Any UK farmer or grower, big or small, who wants to earn more, feel less alone, and be part of a group that has their back. Soon it will also be for people who want to buy fresh food straight from local farms.

What is the helping pot?

It is a pot that helps farmers hit by bad weather or hard luck. Joining it is your choice, never a fee. Every penny goes to farmers, and we also ask suppliers and communities to give, so the weight never falls on farmers alone.

When does it open?

We are building it now. Join as a founding farmer and we will email you the moment it is ready, and you will be first in.

Farmers are stronger together.

Add your name. Be one of the first.

Join free